What are Healthy Intentions?

Healthy Intentions are wellness-based classifications assigned to eligible ACTIVE subscription meals on the platform.

They include:

Mediterranean · Low Carb · Keto · Low Calorie · Vegetarian · Vegan · GLP-1 · Clean Eating · Everyday Wellness

Each qualifying meal contributes to your Healthy Intentions Ratio, which is part of your Wellness Score and plays a role in slot growth conversations.

Healthy Intentions are not just tags. They influence discoverability, customer acquisition, retention, and portfolio expansion.

1. What Does Recipe Squad Look For When Assigning a Healthy Intention?

A dish is not approved based on name alone. It must structurally qualify.

Recipe Squad evaluates:

Ingredient Integrity

• No hidden sugars or unnecessary additives
• Proper fat sources (e.g., olive oil for Mediterranean)
• Full compliance for Vegetarian and Vegan
• Minimal processing for Clean Eating
   

Macronutrient Structure

• Low Calorie must meet calorie thresholds
• Keto and Low Carb must control carbohydrates
• GLP-1 must prioritize protein, fiber, and satiety
• Everyday Wellness must be balanced

A dish that “feels healthy” is not enough — it must be nutritionally aligned.

Portion & Balance

• Appropriate protein-to-carb ratio
• Mandatory Vegetable presence
• Controlled sauces and fats
• Clear structural coherence

If the tag feels added at the end instead of built from the beginning, it likely won’t qualify.

2. How Should Chefs Design with Healthy Intentions in Mind?

Build the intention into the DNA of the dish. We encourage you to use Remy AI for building structurally sound wellness meals. Link 

Mediterranean

Olive oil, legumes, seafood, vegetables, fresh herbs. Avoid cream-heavy or processed elements.

Low Carb / Keto

Control starches and sugars. Watch hidden carbs in sauces and marinades.

Low Calorie

Lean proteins, high vegetable volume, controlled fats.

Vegetarian / Vegan

Fully compliant. Balanced protein structure — not carb-heavy substitutions.

GLP-1

High protein, high fiber, lower calorie density, clean structure.

Clean Eating

Whole ingredients, no artificial additives, no refined sugars.

Everyday Wellness

Balanced, accessible, vegetable-forward.

3. Why This Matters for Growth

Healthy Intentions support:

• Filter visibility
• Market demand alignment
• Retention performance
• Portfolio strength
• Slot growth eligibility

Chefs who intentionally build strong wellness portfolios are better positioned for expansion.

 

4. Common Reasons Tags Are Not Approved

• Hidden sugars in sauces
• Excess carbs in “Low Carb” dishes
• Calorie thresholds exceeded
• Processed ingredient use in Clean Eating
• Incomplete removal of animal products in Vegan dishes
• Portion imbalance

Most rejections come from structural inconsistencies — not concept creativity.

Final Takeaway

Healthy Intentions are not a restriction.

They are a strategic tool.

When you design dishes that are:

• Structurally aligned
• Nutritionally coherent
• Culinarily authentic
• Operationally consistent
   

You strengthen your Wellness Score and position your portfolio for sustainable growth.

Still have questions? We’ve got your back—reach out to us anytime at [e-mail].